An email “suppression list” is a list of emails that for any reason you do not want to send to. Typically in email marketing a suppression list, also know as […]
Regarding GDPR there is still a lack of understanding as to how the rules impact the email marketing industry in countries outside the EU. The regulation affects firms both inside […]
Emails are important in online marketing, but if you work with affiliate programs or third party mailers, affiliate email compliance is not a joke! An affiliate who breaches GDPR or CAN-SPAM […]
It is not unlikely that some of your clients are subscribed to a mailing list of third parties that you would like to use for an advertising campaign. Aside from […]
Every email (i.e. newsletters), except “transactional emails” should have a visible unsubscribe paragraph, like a link at the bottom of the message. Scroll down to the bottom and look for […]
As a sender, you are obligated to give your recipients in each advertising email the possibility to opt-out from your lists, at no cost. Also, if you hire another company to […]