Privacy laws requires you to manage and process opt-out requests. It’s illegal for you to use email addresses of people who don’t want to receive your emails. You shall give recipients an opt-out method, in other words you must provide a process that allows a recipient to ask you not to send future messages.
GDPR says that a data controller must comply to an erasure request “without undue delay”. There isn’t a specific term, but notice that penalties are up to €20 million, or 4% of the worldwide annual revenue of the prior financial year.
CAN SPAM Act requires an opt-out mechanism and you must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $41,484.
Safeguard your company’s reputation!
A user might unsubscribe from a list during a specific campaign. With Suppressionlist.app you can track the opt-out of a specific campaign and share the information securely and in real time with the advertiser and other mailers involved in the campaign. This will help all the parties to avoid user complaints.